Crystal has spent over 14 years in the Influencer world. Prior to her time at Edelman was the Executive Director of Client Services and Strategy at a pioneering Influencer Marketing agency.
She has also worked at firms that specialize in performance marketing, social content strategy, and paid media. Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-first programs. While she has worked across many verticals and brands in her career, her expertise falls in the Food and Beverage sector where she has done innovative work for brands like Kraft, Barilla, Pepsi, Hostess, Starbucks, Nestlé, Del Monte and many more.
She has been tasked in working on everything from new business pitches, client services, strategy, planning, campaign execution and analytics. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers.
Crystal has run fully integrated programs outside of just social activation such as partnering with influencers as talent on video or photo shoots, leveraging influencer assets through paid media or owned marketing tactics, and even worked with Influencers for in-person experiential events.
Crystal is also considered a thought leader in the space speaking at conferences and events like Ad:Tech, Masterclassing, Social Media Week and PRSA events, as well as Influencer specific events such as BlogHer, TBEX, Dad2.0, Everything Food Conference and Haven Conference.