Tuesday, June 8, 2021
8:45 am–9:30 am PDT
Paving the Way for Customer Loyalty: Using Social Media to Drive Innovative Customer Experiences
9:30 am–10:15 am PDT
The Use of Social for Brand Research - How Consumers Are Vetting You Online
10:15 am–10:45 am PDT
Break
10:45 am–11:45 am PDT
Bringing New Life to Your Words: Magical Ways to Improv Your Writing (That’s Not a Typo!)
Today we are being challenged to communicate flawlessly and with agility…and often on the same topic over and over again as we create content for social media platforms as well as other communications. How can you bring a fresh perspective to your writing that will engage the reader? And how can you change your own way of thinking in order to discover new approaches and angles?
Find out here.
These improvisational-based exercises will help you break through writing blahs…and everyone’s expectations. Whether it’s social media posts, a press release or PowerPoint, this is where the magic starts.
You’ll learn:
11:45 am–12:30 pm PDT
Creating a High-Performing B2B Social Media Strategy
12:15 PDT
Day 1 Concludes
Wednesday, June 9, 2021
8:45 am–9:30 am PDT
Infusing Your Employees & Leadership Into Your Social Content
9:30 am–10:15 am PDT
Using Social Listening as an Insights Machine to Inform your Content Strategy
This panel will dive into:
10:15 am–10:45 am PDT
Break
10:45 am–11:30 am PDT
Using Social Media KPIs to Help Improve Your Marketing Team's Performance
11:30–12:15 PDT
Panel: How to be Nimble & Authentic with Everyday Crisis
This panel will review topics including:
12:15 PDT
Day 2 Concludes
Thursday, June 10, 2021
8:35 am–8:45 am PDT
Welcome Remarks by Summit Emcee
8:45 am–9:30 am PDT
Best Practices to Create Authentic Content With Influencers Using Multimedia
9:30 am–10:15 am PDT
The Shift Towards Social Good: How Influencers are Becoming Credible Communicators
10:15 am–10:45 am PDT
Break
10:45 am–11:30 am PDT
How Influencer Campaigns Can Be Integrated Into the Rest of Your Marketing
11:30–12:15 PDT
Opportunities on TikTok: Best Practices for Working with Influencers on the Platform
12:15 PDT
Day 1 Concludes
Friday, June 11, 2021
8:35 am–8:45 am PDT
Welcome Remarks by Summit Emcee
8:45 am–9:30 am PDT
Finding the Right Influencer: How to Find a Long-Term Brand Partner Instead of a One-Off Campaign
9:30 am–10:15 am PDT
Leveraging AI to Power High-Performing Influencer Marketing Campaigns
10:15 am–10:45 am PDT
Break
10:45 am–11:30 am PDT
What You Should Know About How COVID Changed Influencer Content Production & Consumption
11:30am - 12:15pm PDT
Proactive Influencer Marketing: How You Should Be Regularly Evaluating Content to Ensure Brand Safety
12:15 PDT
Day 2 Concludes