Today we are being challenged to communicate flawlessly and with agility…and often on the same topic over and over again as we create content for social media platforms as well as other communications.  How can you bring a fresh perspective to your writing that will engage the reader? And how can you change your own way of thinking in order to discover new approaches and angles?

Find out here.

These improvisational-based exercises will help you break through writing blahs…and everyone’s expectations. Whether it’s social media posts, a press release or PowerPoint, this is where the magic starts.

You’ll learn:

• The tenets of improv—stagecraft exercises to help you write better
• How to use the power of “Yes, and…” to push your writing and audiences to new heights
• How to kill your inner editor and get away with it
• Savvy methods to manipulate your “same-old” writing style
• How to inspire your own creative thinking using successful examples and exercises

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This panel will dive into:

• How to properly vet different social and web listening tools for the needs of your business
• Leveraging social listening to be proactive rather than reactive
• How the digital landscape has changed as a result of COVID-19 and why social listening is more important than ever
• Ways social listening can help brands avoid appearing tone-deaf
• Using social listening insights to create the content your customers are asking for

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This panel will review topics including:

• How your brand can breakthrough in a crowded and fast-moving social landscape
• Suggestions for how to get buy-in and navigate an unwieldy approval process
• Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends
• The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
• The power of authenticity – no matter what that looks like

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