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Danielle Wiley

CEO
Sway Group

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. 

Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.

Danielle Wiley’s Session(s):


9:50 am–10:30 am — Thursday, August 13, 2020

Panel: Best Practices in Campaign Management and Creative Strategy

Get the latest advice on creating and executing a best-in-class influencer marketing campaign strategy, from first steps to tips for long-lasting success. In this panel, brands and agencies will learn the importance of a great content angle and providing the right kind of influencer direction that still leaves room for personal style and creativity. With examples of how best to integrate influencer marketing into an overall brand plan and takeaways for designing a campaign brief and prioritizing QA, influencer experts and amateurs alike will learn valuable skills for bringing their next campaign to life.


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