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Lorren Thomas

Social Business Specialist (Influencer Marketing)
Southwest Airlines

Lorren Thomas is a Social Business Strategist and Influencer Marketing Maven. With experience from social media strategy to traditional public relations, Lorren has found her “sweet spot” with Influencer Marketing. Lorren currently works in the Social Business team at Southwest Airlines, which is responsible for defining enterprise-wide social media best practices, governance, and emerging trends. Within this team, Lorren manages the Influencer Marketing program which includes everything from talent discovery, vetting, negotiations, execution, and reporting.

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