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Peyton Dougherty

Chief Operating Officer
PopShorts

Peyton is the Chief Operating Officer at PopShorts. He works directly with brands and influential content creators to develop social campaigns that are designed for both organic and paid distribution. Peyton has overseen high-impact activations for clients including Netflix, Lionsgate, Chase Bank, and Adobe. In 2019, Peyton and his team at PopShorts were named ThinkLA's Boutique Agency of the Year, while also receiving recognition from the Shorty Awards and Streamy Awards. 

Peyton Dougherty’s Session(s):


2:20 pm–3:00 pm — Wednesday, April 29, 2020

Panel: What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign

Panel topics include:

  • Influencer Selection, Vetting, and Content Review: Best Practices
  • Identifying and Fostering Authentic, Ongoing Alignment Between Brands and Influencers
  • Contractual Must-Haves: Revisions, Morals Clauses, etc.
  • The Best of Both Worlds: Integrating Brand Messaging with an Influencer's Unique Style and Voice
  • Getting on the Same Page: Individual Influencer Kick-Off Calls and Personalized Campaign Briefs
  • Preparing for the Worst: Establishing Pre-Approved Alternates. 
 

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