Crystal serves as a Vice President out of Edelman’s Chicago office and has spent over 13 years in the Influencer world. Prior to her time at Edelman was the Executive Director of Client Services and Strategy at Social Media and Influencer Marketing agency, IZEA and has spent time at both Performance Marketing and Media Agencies.
She has also worked at firms that specialize in performance marketing, social content strategy, and paid media. Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-first programs.
She has been tasked with working on everything from new business pitches, client services, strategy, planning, campaign execution, and analytics. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers.
Crystal is also considered a thought leader in the space speaking at conferences and events like Ad:Tech, Masterclassing, Social Media Week and PRSA events, as well as Influencer specific events such as BlogHer, TBEX, Dad2.0, Everything Food Conference and Haven Conference.