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Emily Josephson

Senior Brand Manager
Whole Earth®

Emily Josephson manages the Whole Earth, Pure Via, and Equal sweetener brands in a time when sugar is the enemy, plant-based is all the rage, and keto continues to trend upwards. In her less than two years on the business, she’s taken the young, emerging brand Whole Earth to become the fastest-growing stevia brand nationally with a fresh new marketing campaign, influencer program, and breakthrough innovation and has reinvigorated heritage Equal brand to reverse years-long declines to restore her brands & business to growth. Prior to her role at Merisant, she worked at SC Johnson on Ziploc, Scrubbing Bubbles, and Pledge and at General Mills on Go-Gurt, Liberte, and Mountain High yogurt brands. She brings a unique point of view having started her career on the agency side in NYC at McCann Erickson and DDB on Verizon, Neutrogena, and New Business Development. Emily is a passionate brand and business builder who brings creativity, consumer empathy, entrepreneurial spirit, and drive for results to everything she works on. Emily earned her MBA from Indiana University Kelley School of Business and BA from University of Rochester. She also serves on the Associate Board of the Good Food Accelerator in Chicago.

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