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Nicole Emerick

VP, Director of Social and Influencer Marketing
FCB Chicago

Nicole Emerick is VP, Director of Social Media and Influencer Marketing at global advertising agency FCB where she has worked on award-winning campaigns for large brands like Botox, Blue Bunny, Jack Daniel’s, GE Appliances, Discover and Kimberly Clark. Before joining FCB, Nicole grew and sold a women's career blog, partnering with many brands along the way.

Nicole Emerick’s Session(s):


2:20 pm–3:00 pm — Wednesday, August 12, 2020

Panel: What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign

Panel topics include:

  • Influencer Selection, Vetting, and Content Review: Best Practices
  • Identifying and Fostering Authentic, Ongoing Alignment Between Brands and Influencers
  • Contractual Must-Haves: Revisions, Morals Clauses, etc.
  • The Best of Both Worlds: Integrating Brand Messaging with an Influencer's Unique Style and Voice
  • Getting on the Same Page: Individual Influencer Kick-Off Calls and Personalized Campaign Briefs
  • Preparing for the Worst: Establishing Pre-Approved Alternates. 
 

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