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Geoffrey Blair

Director of Brand Strategy
UK HealthCare

Geoffrey Blair is the Director of Brand Strategy for UK HealthCare, the healthcare system of the University of Kentucky. He leads market development and integrated marketing teams to elevate enterprise reputation and drive awareness, understanding and demand for master and sub-brand services, programs and affiliations. Geoff also executes key initiatives and special projects of the office of the executive vice president for health affairs. He joined UK HealthCare in 2006 to help establish the company’s employee communications program, served as community engagement manager overseeing corporate giving, and was instrumental in developing and implementing UK HealthCare’s visual and voice rebranding in 2016 as director of Content & Design. 

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