Lauren is a Chicago-based marketer specializing in direct response influencer marketing and social strategy. Lauren developed her passion for the influencer space during her time at public relations agency, Weber Shandwick, working with grocery, telecomm and commodities clients. She launched and continues to lead influencer marketing efforts at Home Chef, a meal solutions company serving customers both online and in Kroger stores nationwide. Lauren and her team have managed thousands of influencer relationships on behalf of Home Chef, ranging from the micro-level to large scale, celebrity partnerships. In a period of two years, Lauren scaled the influencer program from a handful of monthly partners, to more than 300 unique posts per month, to become one of Home Chef's leading sources of new customer acquisition and content development.