Kelsey Kruzel is the Director of Social Media for a boutique advertising agency, CORE TWELVE. She leverages her 5+ years of social media experience to empower brands and individuals to use social to reach their business goals. Her expertise lies in social strategy, employee advocacy, content creation, social selling and social media training with experience in both agencies and large brands like CDW and CDK Global. As an Enneagram 3, she thrives tackling big projects and building programs from the ground-up, including the successful launch of employee advocacy programs, social selling programs and social strategies. As a University of Michigan alumna, she can’t help but end her bio with a “Go Blue!”
Kelsey Kruzel’s Session(s):
2:20 pm–3:00 pm — Wednesday, August 12, 2020
The majority of organizations have learned and embraced the power of social media, but few have figured out how to harness their greatest asset - their employees. In B2B organizations, it's crucial for your employees to build relationships and establish their expertise. Social media is a powerful tool that can be used to reach those goals, but how do you equip and motivate your employees?