Kerrie leads content strategy for Twitter ArtHouse, a global team dedicated to helping brands create Twitter-first content that moves people. Her team helps Fortune 500 brands develop campaigns with social influencers and artists, optimize video in post-production, and livestream an event or experience on Twitter. Kerrie previously was a digital lead for Unilever and UN Women at Weber Shandwick. She started her career as a social media manager.
In 2018 Kerrie received a SMARTIE Impact Award from the Mobile Marketing Association for her contributions to the industry.
Kerrie Smith’s Session(s):
9:00 a.m–9:40 am — Thursday, August 13, 2020
Influencer marketing has been widely debated - one week it’s dying a slow death, the next, it’s the answer to every marketer’s problems. The fact is, it’s here to stay. Consumers are particular about how they let in advertising into their daily lives, and influencer marketing is widely accepted. On most social media platforms, influencers are known for producing visual eye candy, but on Twitter, they’re recognized for their voice. This key difference creates an opportunity to more authentically deliver a message on behalf of a brand.
In this session, you’ll learn: