For 15 years, Ciara has helped brands of all sizes across industries identify new areas of opportunity and guide them through a strategic approach to solving their digital, business, and marketing challenges and achieving their growth goals in unique ways. In addition to consulting and her full-time role with ABG, Ciara owns and runs a non-profit, YouAreLovd.
Ciara Ungar’s Session(s):
9:00 am–9:40 am — Thursday, August 13, 2020
More than 90% of Millennials are active users on social media with an estimated buying power of $65 billion (Nielsen) and GenZ has eclipsed this with an estimated $100 billion buying power. There is a lot of chatter about emerging social media channels and where brands and curators should make their investments in 2020 and beyond to tap into these key audiences that have a tremendous impact on the future of our economy. With an increased focus on community, privacy, snackable and video content and authentic experiences, hear how brands and creators are thinking outside the box to get the most impact.