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Wednesday, August 12, 2020    9:50 am–10:30 am

Creating Meaningful Social Media Relationships through Content

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This panel will discuss best practices and case studies on topics including:

  • Creative processes for content focused on relationship-building
  • How to recognize and honor highly engaged audiences
  • Opportunities for content to play a huge role in brand trust and loyalty
  • Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
  • Recapturing unengaged followers who may have stopped seeing you in their newsfeed
  • Organic strategies for capturing new followers vs maintaining relationships with longstanding followers

Caleb Gardner
Managing Partner
18 Coffees

 

Jon Frederick
Director of Social Media
Nickelodeon

Karalyn Zamora
Director of Digital Marketing & Growth
Gravity Products

Chad Berndtson
Senior Director, Content Marketing
Tanium

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