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This panel will discuss best practices and case studies on topics including:
- Creative processes for content focused on relationship-building
- How to recognize and honor highly engaged audiences
- Opportunities for content to play a huge role in brand trust and loyalty
- Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
- Recapturing unengaged followers who may have stopped seeing you in their newsfeed
- Organic strategies for capturing new followers vs maintaining relationships with longstanding followers