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Thursday, August 13, 2020    9:50 am–10:30 am

Best Practices in Campaign Management and Creative Strategy

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Get the latest advice on creating and executing a best-in-class influencer marketing campaign strategy, from first steps to tips for long-lasting success. In this panel, brands and agencies will learn the importance of a great content angle and providing the right kind of influencer direction that still leaves room for personal style and creativity. With examples of how best to integrate influencer marketing into an overall brand plan and takeaways for designing a campaign brief and prioritizing QA, influencer experts and amateurs alike will learn valuable skills for bringing their next campaign to life.


Danielle Wiley
CEO
Sway Group

 

Samantha Howe
VP Content & Community
Grove Collaborative

Sarah Pennington
Brand Manager
ABLEnow

Justin Hawkins
Senior Director of Brand Activation
Drinkworks (Anheuser-Busch/Keurig)

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