Events: SMSS NYC 2018   |    SMSS Higher Ed 2018   |    SMSS SF 2019   |    FREE Virtual Event   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Dallas 2016

Creating custom, targeted content to increase brand awareness

The biggest content marketing challenges brands face are typically targeting content to decision makers and ensuring content is always engaging. These challenges are real yet highly solvable, even for resourced-challenged brands. The answer comes in using dynamic, straight-forward creative techniques to expand the quantity, specificity, and attractiveness of content marketing ideas. Using the techniques shared in this workshop, brands can significantly improve their effectiveness through identifying meaningful content ideas for their audiences and doing so in a more time-efficient manner.

This session, targeted at content creators and those managing content marketing, will highlight 7 lessons and associated techniques for creating fantastic content marketing.

Attendees will learn creative ways to:

- Use an audience persona as the foundation to generate hundreds of content marketing ideas
-
Grow your audience by turning ideas into content efficiently and regularly
Integrate conversion-oriented messages into your regular content stream
-
Develop alternative strategies to creating fresh content on an ongoing basis

Mike Brown
Brainzooming Group

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy