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Dallas 2016

Creating custom, targeted content to increase brand awareness

The biggest content marketing challenges brands face are typically targeting content to decision makers and ensuring content is always engaging. These challenges are real yet highly solvable, even for resourced-challenged brands. The answer comes in using dynamic, straight-forward creative techniques to expand the quantity, specificity, and attractiveness of content marketing ideas. Using the techniques shared in this workshop, brands can significantly improve their effectiveness through identifying meaningful content ideas for their audiences and doing so in a more time-efficient manner.

This session, targeted at content creators and those managing content marketing, will highlight 7 lessons and associated techniques for creating fantastic content marketing.

Attendees will learn creative ways to:

- Use an audience persona as the foundation to generate hundreds of content marketing ideas
Grow your audience by turning ideas into content efficiently and regularly
Integrate conversion-oriented messages into your regular content stream
Develop alternative strategies to creating fresh content on an ongoing basis

Mike Brown
Brainzooming Group

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