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Dallas 2016

How Denny's uses social marketing innovations to amplify engagement

As America's Diner, Denny's exists to give guests what they're hungry for, and that extends beyond the restaurant.  Denny's has been acknowledged for its social engagement across all channels, including Twitter, Tumblr, YouTube, Facebook and Instagram.  Its "The Grand Slams" digital video series has garnered over 60 million completed views since launch. In this session, Erik Jensen, Senior Director of Brand Engagement at Denny's will share lessons learned from creating such engaging content and how it's impacting the brand's approach to advertising.

Erik Jensen

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