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Dallas 2016

Employee advocacy at Cisco: The power of an engaged social workforce

Everyone knows employees are an organization's most valuable asset, but did you know they are also the most credible voices in your organization? Customers trust the opinions of employees far more than advertising. In fact, employee advocates can reach an audience 10 times larger than what your brand is reaching and garner 8 times the engagement of content on branded channels. This means that no matter how often your marketing or PR team is talking about your company, nothing is more effective than the voice of your employees.  

During this session, Laura Powers, Director of Global Social Media Marketing at Cisco, will share how Cisco empowered more than 6,000 employees to become social ambassadors and will outline the key ingredients you need to build a successful global advocacy program. You will learn:

- Effective techniques for identifying and recruiting employee advocates
How to manage and optimize the social engagement of employees
Methods to mitigate risks while making participation easy and rewarding for employees

Laura Powers

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