Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

SIGN UP!

Dallas 2016

Employee advocacy at Cisco: The power of an engaged social workforce

Everyone knows employees are an organization's most valuable asset, but did you know they are also the most credible voices in your organization? Customers trust the opinions of employees far more than advertising. In fact, employee advocates can reach an audience 10 times larger than what your brand is reaching and garner 8 times the engagement of content on branded channels. This means that no matter how often your marketing or PR team is talking about your company, nothing is more effective than the voice of your employees.  

During this session, Laura Powers, Director of Global Social Media Marketing at Cisco, will share how Cisco empowered more than 6,000 employees to become social ambassadors and will outline the key ingredients you need to build a successful global advocacy program. You will learn:

- Effective techniques for identifying and recruiting employee advocates
How to manage and optimize the social engagement of employees
Methods to mitigate risks while making participation easy and rewarding for employees

Laura Powers
Cisco

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy