Events: SMSS SF 2018   |    SMSS Chicago 2018   |    SMSS New York City 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.


Dallas 2016

The Walmart brand narrative - engaging storytelling at scale while maintaining individual relationships

In recent years, Walmart made a huge commitment to telling its story and rebuilding its reputation — starting with its associates and customers. Under Chad’s leadership, Walmart has taken a more strategic approach to reputational storytelling, rebuilding trust between Walmart and its customers. With a few key audience segments in mind, Chad’s team develops engaging content that brings the stories of Walmart associates and customers to life The results so far includes the Ripple Effect which communicates the details of some landmark wage and benefit upgrades, and the Made By America series, which profiles Walmart’s support of US-made products and businesses.  Additionally, the Corporate Communications team recently launched Walmart Today, the company’s corporate publishing beachhead, that taps Walmart’s owned digital channels to deliver big news — ultimately allowing Walmart to own the conversation and communicate directly with consumers. 

In this talk, Chad will share a behind-the-scenes look at how him and his team built their storytelling strategy, results they've seen, lessons learned along the way that have helped them plan for the future.

Chad Mitchell

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy