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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Dallas 2016

The role of social media within a global, corporate communications strategy

From Fortune 500 companies to global hub airports, Mary Jo Polidore will discuss the critical role of social media within a global, corporate communications strategy.

Her presentation will focus on:

  • Social media as key part of brand and reputation management
  • Social media as key element of social business transformation
  • Multi-dimensional role for Employees, including engagement and advocacy
  • Brand messaging/voice and consistency across channels

Mary Jo Polidore
The Federal Reserve Bank of Dallas

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