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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Dallas 2016

Case study: They said it best – Building customer advocacy into your social strategy

Building your brand in social media isn’t only about sharing your story. It’s about sharing the stories and perspectives of your customers, too. In this session, you’ll have the opportunity to hear how Cerner, a $4.4 billion publicly traded healthcare technology company, works together with its clients to share content that is relevant and meaningful to readers. With a specific focus on the company’s corporate blog, you’ll learn how Cerner builds content calendars, promotes content and engages clients to create unique posts that go beyond product promotion.

Key takeaways include:

  • How to identify topics that resonate with your audience
  • Engaging your customers to create content on your behalf
  • Promoting your content with internal audiences to maximize external reach

Sarah Bond
Cerner

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