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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Dallas 2016

Securing internal budget & resources for social media and content

Using paid social media to distribute premium content is a great way to reach new audiences and gain leads, but where do you get the budget for these resources? In this session we’ll talk about how to make a case for paid content by proving its powerful ROI.

Attend this session to learn how to:

- Secure social budget based on business objectives
Effectively project and measure ROI and set goals for your paid campaign
Determine spend distribution and what components are necessary to your budget


Kristin Cloy
Trend Micro

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