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San Francisco 2016

The intersection of content and social media strategy

Brands are creating content at exponential rates. Jeff Charney, CMO at Progressive was just quoted as saying, “The biggest issue in marketing today is the world’s reckless use of content. Everybody is flooding the web with their own content.” Some estimates put the spend on content creation at USD $118 billion in 2016. However, 70% of organizations will only spend an averageof $1000 USD a month on content distribution. That is quite a difference.

Today’s brands use social media to reach audiences in ways that are more engaging, measurable and trusted. How are you making sure the content you are building for your social channels is effective? How are other  successful organizations creating content strategies that make the best use of internal and external channels? Join Dynamic Signal’s VP of Marketing Dave Hawley as he speaks with Alexa Schirtzinger, Director of Content Marketing at Salesforce, about what drives the Salesforce content strategy, the various ways that content is distributed, why it’s crucial to measure content efficacy and the benefits of sharing company content on employee’s social channels.

Scott Schnaars
Dynamic Signal

Alexa Schirtzinger

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