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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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San Francisco 2016

Practical tips for growing and mobilizing a thriving online community

Rani will be using Adobe as a case study to share dozens of real-life examples of successful community building methods that focus not only on membership growth, but converting newcomers into longstanding, engaged community members. She will answer questions around what’s in it for the community and explain the benefits to your organization.

Key takeaways include:

  • How to collect, analyze, and use the results of community management data analysis to identify future actions you should take
  • Ways to intentionally develop your communities (not just reactively maintaining them)
  • How to measure the single most important metric to determine the positive ROI to your organization: the sense of community

Rani Mani
Adobe

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