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San Francisco 2016

Case Study: How to leverage video as your brand's storytelling platform and engage with new audiences

Video is the most powerful storytelling tool for brands today. Brands that master how to use video to share their brand’s story will succeed in engaging new audiences and winning their business. In this session we will explore how to create impactful video designed for social and mobile that keeps audiences hooked. Participants will learn how the rules of effective video content have changed and what you need to do to take advantage of the opportunities for your brand.

After attending this session, attendees will be able to:

  • Identify opportunities for their brand to leverage storytelling through video
  • Implement video marketing best practices for 2016 and beyond
  • Maximize their budget to create more effective storytelling video

Laura Wilson
Georgetown University

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