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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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San Francisco 2016

Once upon a time… Your brand storytelling sucked: Learn how to reflect your organization’s mission and vision through your social story

We all know the power of storytelling. Stories spark emotion. Appeal to our human side. They connect and engage us. Not to mention, are fun to listen to! But somewhere between trying to find their “social voice”, and leveraging storytelling to humanize the brand, organizations have neglected the essence of their mission and vision, and at times failed to incorporate into their story.  In this session you will learn how to find your brand’s true “social voice” and effectively build your story based on your mission and vision.

After this session, you will be able to:

  • Define the “spirit” of your brand
  • Bring your mission and vision to life through storytelling - personality, tone and purpose
  • Understand key ways your brand’s story can stay consistent across social communications

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