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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Boston 2016

Breaking down silos: Leveraging social media to impact the entire student experience

From prospective student to current student to alumnus/a, every part of the student experience requires a unique approach to communication. Your timing, language, tone, and platform of choice needs to fit the constituents particular needs at that point in their student experience. In this workshop, we will discuss strategies to deliver the most timely, relevant content to your followers that utilizes a cohesive approach to social.

By the end of this workshop, attendees will have the ability to:

  • Build and launch processes that facilitate the seamless communication of critical news amongst university stakeholders.
  • Identify tools and resources that will help you collaborate with your counterparts.
  • Think holistically about university-wide strategies and campaigns.
  • Identify opportunities to engage varying constituencies with existing content.

Jordana Torres
Northeastern University

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