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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Boston 2016

Case study: Spread the news - Leveraging social media to share traditional stories in a non-traditional way

Each day our campuses share news stories featuring our latest research, accomplishments and campus happenings. But, with so much news clogging our Twitter streams and Facebook timelines, how to we cut through the noise and reach even more people? Utilizing new approaches to social media content creation and sharing, we’ve built a strategy for "spreading the news" in ways that has extended the reach for key stories.

Key Takeaways Include:

  • Tips for taking a news story or research announcement and sharing it in a new way
  • Tips for sharing news or research in non-traditional ways (i.e.: Snapchat and Instagram)
  • Workflows for building relationships with student content creators  

Tyler A. Thomas
University of Nebraska-Lincoln

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