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Keynote: Build your content marketing center of excellence: Solutions to the challenges of building a content strategy, working with influencers, and content across channels

The goal of creating a content marketing strategy and organization to deliver branded, relevant and timely content in an ever changing social landscape is the number one challenge of most digital marketers.  The anthem of “content is king” is well-worn but the ability to deliver on that promise of content at scale and with tangible impact to the business is not nearly as easy as one would think.  As a result, many forward thinking organizations are looking to commit resources to build in-house content studios which produce branded, original content for distribution.  In this talk we will explore the challenges of building a content strategy for distributing branded content at scale.  It includes an in-depth exploration of brands looking to redefine their content story, using influencers and original programming to various screens and channels.

Beverly W. Jackson
MGM Resorts International

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