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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Boston 2016

Geofilters & Campus Stories: A case study in making Snapchat part of your social media strategy

In this session, learn how the basics of Snapchat and how your institution can use geofilters, snap stories, and chat to connect with prospective and current students. Jason will introduce you to Snapchat at UNH and how they create campaigns, themes, and engage their audience.

Key takeaways include:

  • Understand how Snapchat works and how to create a story.
  • Know how to create a geofilter and learn the  difference between what’s on-demand and community
  • Understand how to engage prospective and current students with snaps and creative campaigns

Jason Boucher
University of New Hampshire

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