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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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Boston 2016

Geofilters & Campus Stories: A case study in making Snapchat part of your social media strategy

In this session, learn how the basics of Snapchat and how your institution can use geofilters, snap stories, and chat to connect with prospective and current students. Jason will introduce you to Snapchat at UNH and how they create campaigns, themes, and engage their audience.

Key takeaways include:

  • Understand how Snapchat works and how to create a story.
  • Know how to create a geofilter and learn the  difference between what’s on-demand and community
  • Understand how to engage prospective and current students with snaps and creative campaigns

Jason Boucher
University of New Hampshire

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