Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

A sneak peek into the creative process behind @barbiestyle Instagram channel: Lessons learned in launch, growth, and brand strategy that can apply to any organization

In this case study, Lisa will give attendees a peek into the Instagram strategy behind an iconic brand - @barbiestyle, with over 1 million followers  and growing.

Lisa will cover key points including:

  • Why @barbiestyle was launched and the thinking behind the creative process and content planning
  • Insights into how demographic and other customer profile information shaped their Instagram channel strategy
  • Evolving the strategy for growth based on content performance, brand needs, and the desire to keep the channel relevant for fans

Lisa Perez
Mattel, Inc.

You must log in to view/download presentation files.

Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy