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Boston 2016

How universities can empower and work collaboratively with influencers

The term social media influencer has become ubiquitous in the world of social media marketing, and higher education is no exception. If done well, marketers working in higher education have a unique opportunity to leverage influencers to increase enrollment, retention and development efforts. While it is possible to mimic the influencer programs deployed by Fortune 500 companies, colleges and universities would benefit from a more contextualized approach to influencer marketing that doesn't require a multi million dollar budget!

After attending this session, attendees will:

  • Define key influencers for their institution.
  • Acquire a training framework that will help educate key stakeholders on their campus about influencer marketing.
  • Leave the session equipped with the knowledge needed to build a scalable influencer marketing initiative on their campus.
  • Access to a professional development community where learning and collaboration will continue after the conference has finished.

Eric Clark
Quincy College

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