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Social selling and relationship building: Best practices in engaging with prospects on social media

Most agencies have “influencer expertise” in many sectors, such as nutrition, travel, or food. But influencer relations is more than just working with “mommy” bloggers, creating a mass list, or outsourcing to a third-party partner. Influencer relationship management (IRM) is often seen as something easy to execute. But, not many people know what the latest trends are, how to engage with influencers and effective ways to build relationships to help sell your clients’ products. In this session, Mananya will discuss the changing landscape of influencer relations and ways practitioners can leverage to execute a fully integrated, 360-degree IRM program.

Key takeaways include:

  • Understand influencer engagement has changed in the past year, where it’s going, and what this means for your company’s IRM strategy

  • Capitalize on the forgotten phases of successful Influencer Relationship Management programs

  • Master the art of relationship building to increase brand loyalty and message authenticity

Mananya Komorowski

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