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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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Boston 2016

Case study: Applying social media to the customer (student) journey

Linda Brantley, Director of Public Relations and New Media at North Shore Community College, and Hester Tinti-Kane, acting as an Independent Consultant, tackle the formidable goal of how best to provide an exceptional student experience using social media. Over the course of summer 2016, these two innovators took a thoughtful, research-based approach to design a student experience meant to support, surprise and delight. Learn the details of the strategy and listen to the outstanding results they achieved when they launched their campaigns in Fall 2016. While Linda and Hester's strategy to provide an exceptional student experience was designed for community college students, their approach is generalizable and could be replicated in other types of institutions. 

Hester Tinti-Kane
Pearson North America

Linda Brantley
North Shore Community College

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