Events: SMSS SF 2018   |    SMSS Chicago 2018   |    SMSS New York City 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.


Boston 2016

Proving the value of your social strategy: How to gain stakeholder approval for new social media initiatives

As social media marketers, we know that what our audience grabs onto one day may be old news in a week. It's our job to try new techniques to engage with students, alumni, prospective students, and our faculty and staff. Change can be scary, so how can we convince stakeholders and university leaders that a new idea could work? In this session, learn how to present the untried and unknown, overcome roadblocks, and prove the value of your social strategy.

Key takeaways include:

  • Mapping new ideas to your organization's overall objectives
  • Establishing relationships
  • Researching and presenting a proposal
  • Handling criticism or negative feedback

Madeline Kronfeld
American Public University System

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy