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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Boston 2016

Case study: Planning, deploying and sustaining a social media strategy to maintain meaningful relationships with alumni

If approached in the right way, social media platforms like Twitter, Facebook, Instagram, and LinkedIn can be powerful tools for connecting with and sustaining positive relationships with alumni. Unfortunately, some higher ed institutions are not taking full advantage of these tools.

In this session, Robert Bochnak will share how he, as an Assistant Director, Alumni Marketing and Communications at the Harvard Business School (HBS), helped plan, launch, and sustain an alumni-focused social media program, one which has prompted HBS alumni to tweet feedback such as, @HBSAlumni, You're frighteningly good at keeping tabs on us alums (I mean that in a good way)” and “Lone tweeter on this account?! Bravo. Excellent job in engaging, connecting & informing alumni on @twitter.”

In his session, Robert will delve into his Identify-Engage-Leverage social media approach, how to use data to develop alumni connections, how to use video to engage with your target audience, and much more.

Robert Bochnak
Harvard Business School

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