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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Boston 2016

Creating social media policies and guidelines: How to spread best practices across your institution

Wrangling social media accounts across your institution can sometimes feel like herding cats. Departments know the value of creating community and engaging with their audiences online, but they may not stick to best practices across each social media platform. How can we fix that and provide the resources needed to improve digital and social media literacy across campus, improving our overall communications efforts?

Key takeaways include:

  • Auditing the current social media landscape across your institution
  • Creating and collecting resources that provide guidelines and policies for social media use
  • Implementing and spreading social media best practices across your institution
  • Measuring the impact of your combined social media efforts

Mike Petroff
Harvard University

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