Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.


Boston 2016

Personalizing social campaigns: A case study on the "Picture Yourself here" Experience at Northeastern

Gone are the days where “Dear First Name” emails and “From the Desk of” notepads were considered modern examples of personalization, and simply responding to students on Twitter was considered the best strategy for developing personal engagement on social media. In the current times of Netflix, Stitch Fix, and Amazon, students are growing up in environments that create personalized experiences. But how are those experiences translated in the social sphere?  Jennie will provide insight into a year-long personalization campaign that began with the prospective audience and carried through to enrollment.

Key takeaways include:

  • Insight into the various campaign structures including which campaign caused our hashtag to trend in Boston for a day
  • Where we saw our best results and what surprised us in terms of engagement
  • Actionable items on how attendees can foster a personalized experience for their students

Lauren Shaka
Northeastern University

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy