Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

SIGN UP!

Boston 2016

Intro to Inclusive Marketing: Embrace diversity, avoid pitfalls, and create your institution’s inclusive media strategy

How is your institution’s commitment to diversity, equity, and inclusion represented in your marketing efforts? Do you feel like you could be more comfortable when it comes to issues of identity: gender, race, sexual orientation, ability, etc?

Inclusive Marketing endeavors to appreciate and understand our various identities, differences and histories while also illuminating places of commonality. This session will give you the foundation you need to incorporate an Inclusive Marketing approach into your current digital strategy. We’ll take a look at inspirational examples and total failures with an eye for how you can create an inclusive digital environment while avoiding stereotypes and other common pitfalls.

Key takeaways Include:

  • The biggest pitfalls to avoid
  • The difference between diversity and inclusion, intent versus impact
  • How to think like an Inclusive Marketer
  • How to build Inclusive Marketing into your current strategy, with an emphasis on coalition building across your institution

Jessica Fish
Leader Networks

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy