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Boston 2016

Intro to Inclusive Marketing: Embrace diversity, avoid pitfalls, and create your institution’s inclusive media strategy

How is your institution’s commitment to diversity, equity, and inclusion represented in your marketing efforts? Do you feel like you could be more comfortable when it comes to issues of identity: gender, race, sexual orientation, ability, etc?

Inclusive Marketing endeavors to appreciate and understand our various identities, differences and histories while also illuminating places of commonality. This session will give you the foundation you need to incorporate an Inclusive Marketing approach into your current digital strategy. We’ll take a look at inspirational examples and total failures with an eye for how you can create an inclusive digital environment while avoiding stereotypes and other common pitfalls.

Key takeaways Include:

  • The biggest pitfalls to avoid
  • The difference between diversity and inclusion, intent versus impact
  • How to think like an Inclusive Marketer
  • How to build Inclusive Marketing into your current strategy, with an emphasis on coalition building across your institution

Jessica Fish
Leader Networks

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