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Boston 2016

Case study: Campus-wide public health communication via social media – a work in progress

MIT Medical is an outpatient clinic that serves the healthcare and wellness needs of the MIT community. As with all college campuses, MIT needs to send episodic public health messaging to our students, faculty, and administration. Topics range from annual flu vaccines to Zika virus precautions, and more. For those communications to be as far-reaching as possible, we need to grow a strong social media audience to ensure that we can contact as much of the diverse MIT community as possible. 

We will discuss our tactics and the successes and failures we've encountered in our effort to expand our reach.

Topics include:

  • How to leverage campus events to expand your social media audience
  • How to maintain professionalism and credibility while having fun with your posts
  • Finding the right mix of promotional content and crowd-pleasing posts
  • Establishing trust with your audience so you can reach them when you need to reach them

David Tytell
MIT Medical

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