Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Boston 2016

Storytelling using Facebook and Instagram

Storytelling is the most effective way to grow support and to keep students, alumni, and donors engaged. It’s all about crafting authentic, real, emotional stories about your institution and the impact that it has on the lives of your community.

Sharing gripping stories using social media is a powerful way to showcase results and raise awareness. But with all the digital tools available, how can you, as a busy marketing and fundraising professional, choose where to place your focus? How can you identify, collect, and craft wonderful stories that will compel people to take action? How can you mold these stories for each social media platform? What are the steps you can take to develop a plan for your storytelling campaign, to ensure that you won’t just be spinning your wheels?

In this workshop, Digital Marketing Strategist Julia Campbell will guide you every step of the way through effective storytelling on Facebook and Instagram.

Through this workshop, attendees will learn:

  • Storytelling strategies that will turn your supporters from passive readers into passionate advocates
  • The nuts and bolts of creating a plan for a digital storytelling campaigns
  • Best practices in using Facebook and Instagram to tell your stories and how to best incorporate visuals in your social media storytelling.
  • Tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms.

Julia Campbell
J Campbell Social Marketing

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy