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Boston 2016

Storytelling using Facebook and Instagram

Storytelling is the most effective way to grow support and to keep students, alumni, and donors engaged. It’s all about crafting authentic, real, emotional stories about your institution and the impact that it has on the lives of your community.

Sharing gripping stories using social media is a powerful way to showcase results and raise awareness. But with all the digital tools available, how can you, as a busy marketing and fundraising professional, choose where to place your focus? How can you identify, collect, and craft wonderful stories that will compel people to take action? How can you mold these stories for each social media platform? What are the steps you can take to develop a plan for your storytelling campaign, to ensure that you won’t just be spinning your wheels?

In this workshop, Digital Marketing Strategist Julia Campbell will guide you every step of the way through effective storytelling on Facebook and Instagram.

Through this workshop, attendees will learn:

  • Storytelling strategies that will turn your supporters from passive readers into passionate advocates
  • The nuts and bolts of creating a plan for a digital storytelling campaigns
  • Best practices in using Facebook and Instagram to tell your stories and how to best incorporate visuals in your social media storytelling.
  • Tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms.

Julia Campbell
J Campbell Social Marketing

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