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San Francisco 2016

Making influencer activation a part of your core strategy

The world of marketing is in a constant state of flux. Ad-blockers are on the rise, consumers are getting advertising fatigue, and business leaders have to make tough decisions on how to best market themselves in our fragmented world. This session will discuss influencer marketing, how digital influencers can help your company reach new audiences and create loads of authentic content.

We’ll share the importance of starting with sound strategy, establishing client/agency trust from the get-go, and then having the guts to go all in with influencer marketing. We’ll tell stories of successes, share best practices, and showcase how Ralphs went from a couple of one-off activations to winning the Kroger enterprise award for having the “Best Influencer Program” in the company.  

Key takeaways:

  • Best practices on launching an ongoing influencer strategy
  • Pointers on how to socialize success around your organization
  • Leveraging influencer partnerships to augment your content calendar
  • Showcasing how outstanding client/agency trust is critical to success  

Allison Green
Ralphs Grocery Co.

Tyler Farnsworth
August United

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