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San Francisco 2016

Social Listening Strategy – How listening to social media conversations can inform your content strategy and more

It has been said many times, but the key to being a great conversationalist is to be a good listener.  The same holds true when it comes to social media and the various ways in which we communicate with consumers each day.  No longer can brands create content and marketing messages in a vacuum.  Today organizations are realizing that the best content and business strategies come from what consumers are saying they need, want and expect.  And the best way to hear what it is they are asking for is by investing in a social media listening program.

Key learnings from this session:

  • Insights on what it takes to develop a social listening program that fits your organization’s objectives
  • Defining and refining what to measure and report on
  • How to build an information network at your organization where social listening influences content strategy, product development, sales, overall business decisions and much more

Kathleen Fetters
First Republic Bank

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