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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Las Vegas 2016

CASE STUDY: How Robert Half established their brand as a valuable resource: Tips for working with influencers and establishing credibility and authority

Professionals working in high-tech and creative roles can be reluctant to grant credibility to outsiders who haven’t yet earned their stripes. Speaking their language is only a first step toward gaining admission to the club. Robert Half Technology and The Creative Group place qualified candidates in jobs with companies which require their expertise. How do brands like these gain the respect of sometimes cynical audiences? It's happening with great content, which causes them to laugh, to learn and to realize that maybe the brand is a valuable resource.

Learn how to:

  • Identify influencers who can help you gain access to previously closed communities
  • Negotiate mutually beneficial, long-term relationships with those influencers
  • Advance your brand’s authority in social media conversations
  • Experiment with fresh forms of online interaction

Kirt Zimmer
Robert Half

Julie Plonk
Robert Half

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