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San Francisco 2017

The power of social media influencers: Insights into leveraging them for your brand

Every marketer understands the inherent value of influencer marketing. However, today’s influencer marketing is more than WOM on steroids. Identifying a strategy that works for you and and your brand requires clear objectives and a clear understanding of the needs of your customers. Now more than ever - especially as social media becomes increasingly critical to every brand's marketing strategy, - influencers are shaping how we engage like never before.

But not every influencer is the same. Choosing wisely can be the difference between creating organic relationships with your customers and severing them entirely with what smacks of inauthenticity. It's imperative that we understand how to best leverage influencers, when, and why.

This conversation will give you insight into how to build a sustainable and authentic influencer strategy for your brand along with answers to key questions like:

  • Why one size does not fit all
  • Why bigger is not always better
  • Why authenticity is key
  • How a simple word change can shift how you interact with your customers and how they interact with you
  • What key metrics are most important to your strategy

You’ll come away with a broader perspective on the role of influencers as well as what to look out for when building your plan.

Yvette Irvin
SavvyClick Marketing

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