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Your social media department is too small: How to build organization wide social media engagement

The social media department has an overwhelming responsibility. In many ways, the deck is stacked against it. Demands from the c-suite to demonstrate ROI from social media is at an all time high. The tools and technology are changing at lightning speed. Resources are limited. Additionally, most of a brand’s expertise rests in the employee ranks across various departments.

The modern marketing department is undergoing a transformation whereby social media engagement can no longer be considered the sole responsibility of one department.

The social media team must build consensus with other departments to willingly participate in strategies and tactics that help to humanize the brand and to communicate the promise of the brand through social.

Attendees will leave with these takeaways:

  • Strategy to get buy-in from execs to expand social media engagement across business functions
  • A framework to consider when organizing organization-wide social media participation at your company
  • Identify the most viable departments to participate in organization-wide social media engagement
  • Identify and onboard the employees most likely to embrace organization-wide social media engagement
  • Convince domain experts in the business outside of marketing they should participate in organization-wide social media engagement
  • Create the “marketing is not one department” mindset in your business
  • Unify departments to be part of the organization-wide social media engagement mindset
  • Examples of organization-wide social media engagement in action across various industries

Bernie Borges

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