Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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San Francisco 2017

Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program

Every minute spent planning and developing content that’s social by design, every dollar spent promoting that content, every grey hair grown engaging and responding to content published via socia media channels should be quantifiable when it comes to demonstrating ROI and proving the value your team brings. But where do you start and how do you help everyone think in more measurable terms?

In this session you’ll learn how to:

  • Identify objectives
  • Organize social metrics
  • Set realistic goals
  • Instrument for tracking / measurement
  • Streamline reporting

Caitlin Angeloff
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