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San Francisco 2017

Opening keynote case study: How Gatorade leverages the native functionality of social platforms to build compelling customer experiences

Social platforms have democratized the distribution of content and changed consumer expectations around content from publishers, peers, and brands. This shift has acutely affected Gatorade’s ability to engage its audience in the face of increased competition. We will discuss how to best reach consumers with impactful experiences within today’s social media environment through the lens of Gatorade case studies that highlight the brand’s activations across multiple platforms.

Key takeaways:

  • Key strategies for engaging consumers across social platforms
  • Best practices for building immersive consumer experiences that breakthrough
  • Examples of how to create impact with lower production cost executions


Michael Smith

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