Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Las Vegas 2016

Create experiences that deliver more meaningful and personalized moments through data, design and technology

With the emergence of new technologies, consumers now expect each interaction with a brand to be personalized and relevant in a very in-the-moment way—regardless of the channel they’re using. And these interactions are creating data exhaust about the actions, activities, and behavior of the consumers, the brands, and their relationship with one another.

As a result, brands can now engineer moments and experiences for consumers that make them feel “known,” across digital and physical touchpoints. In this session, learn how data will shape the way we connect with one another, create contextual moments of engagement, and enable us to share our stories in ways never imagined.

Robert Michael Murray will walk you through learnings from his time leading National Geographic's social media efforts. And share tips from his new work leveraging the power of data, design, and technology to create experiences that deliver more meaningful and personalized moments.

Key takeaways:

  • Understanding what actions, activities, and behaviors of your community to leverage
  • Finding the right types of engagement to deliver in the right ways to your community
  • Enabling moments that empower community members to share their stories
  • Delivering experiences to create greater value by enabling others to create value

Robert Michael Murray
Matchfire Co.

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