Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Opening Keynote - How a Line for an Art Project Turned into a Community and Thousands of Social Media Followers

In 2001, Shake Shack began as a humble hot dog cart to support the Madison Square Park Conservancy’s first art installation. The cart was quite a success, and in 2004 Shake Shack officially opened as a permanent kiosk and soon became a fun, lively community-gathering place and a beloved brand. Founded at a time when social media was just beginning to take off, Shake Shack quickly established and now continues to foster its community online. Edwin will share how Shake Shack’s roots have informed and shaped how it has engaged with the culture in unexpected ways, resulting in a cult-like following and fans around the world. 

Key takeaways include:

  • Gain insight into how Shake Shack has built a brand that resonates strongly with fans both in the physical space and on social media.
  • Learn how Shake Shack’s hospitality-first culture has fueled the highest engagement on social media of any brand in its industry.
  • Find out ways that Shake Shack has used social media and guest feedback to drive business decisions.
  • Hear real-life examples of unconventional ways that Shake Shack has turned fans into advocates for its brand.

Edwin Bragg
Shake Shack

You must log in to view/download presentation files.

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy